The world has changed a lot thanks to the internet. As a result, most businesses are adopting SEO as part of their business growth strategy. But, it can be tricky knowing how to use SEO to grow your business if you lack the necessary knowledge. In this article, we will show you how you can grow your business using SEO. Below are the reasons why most companies use SEO to succeed.
SEO Grows Your Online Presence
With SEO, you have an enormous potential to increase your online presence, thanks to the many people available online. Google accounts for more than 3.5 billion searches daily. That means over 40,000 searches are done per second. Over half of all searches made online to websites are driven by organic traffic. People look for solutions to their problems online. So, having helpful content will grow your online presence.
SEO Helps You Reach Your Target Audience
A well-designed SEO strategy will drive your target customers to your website. The probability increases, especially when searching for a specific keyword. You have to research and come up with a list of keywords most of your customers’ search when looking for your products. It’s essential to create content targeting some of your most searched keywords. The keywords should have little competition to rank on Search Engine Result Pages (SERPs).
SEO Attracts Qualified Leads
SEO helps you reach individuals who have already expressed interest in your products or services. Individuals who find your website through organic traffic are likely to convert to customers. SEO leads are 14.6% more likely to convert to customers compared to just 1.7% from traditional marketing.
Improving Brand Awareness
SEO can increase your brand awareness as it puts your website and company in front of millions of users online. People become familiar with your brand after finding it severally online. You may fail to click on a website the first time you come across it online. But, you may click through it should you find it online in future.